Gotbadger

Now if your the kind of person I am you will love stats. I don’t even think its a geek thing, some people just don’t seem to be able to resist the lure of the how many and when, from programing to football to government reports you cant escape them so why should my site be any different?

Pretty much everyone has heard of google analytics by now but I wounder how many people really know what it can do and have seen it in action and how many people actually use it to its full potential? Untill a couple of days ago I knew neither what it could do or used it to its full potential now I’m doing both and the ammount of detailed statistics it can show is amazing maybe a little scary. Most people will just use the bit of code it gives you when you first get an analytics account this will give you some info but not everything to get the full benifit you need to do stuff with onclicks to monitor outbound links downloads etc. Now thats a lot of work you may think (unles you do some horibly slow client side dom traversal) well it is if you’ve already got an existing site but then I got thinking – “wordpress? somone must have done it” and they had.

Enter Joost de Valk a SEO loving guy from the Netherlands. I had a look at a few plugins but his was the best you can get an awfull lot of data on outgoing links and downloads using this and it has the ablity to do some other stuff aswell he was also kind enough to give some help and decent default settings to get you going straight away.

All this got me thinking about the data that could possibly be collected on a e-commerce site and which no doubt is collected by the major players and the value that data must have to them. Now with using analytics I can see the potential it has in the smaller market and how a smaller nieche store might really benifit from it and the potential extra value it might add to any such site…